Let KAYAK do the searching
Based on KAYAK hotel searches, the most popular destination is Srinagar (49% of total searches to Jammu and Kashmir). The next most popular destinations are Gulmarg (21%) and Katra (18%). Searches for hotels in Pahalgam (11%) are also popular.
KAYAK users have found double rooms in Jammu and Kashmir for as cheap as $6 (Srinagar) in the last 3 days. The average price is $94.